Brown Rice Market Outlook: Comprehensive Trends and Projections 2032

Market Overview

The global brown rice market size was USD 10.60 billion in 2023 and is projected to grow from USD 11.08 billion in 2024 to USD 15.99 billion by 2032 at a CAGR of 4.69% during the forecast period (2024-2032). Asia Pacific dominated the Brown Rice Market with a market share of 42.64% in 2023.

Fortune Business Insights™ has deep-dived into these insights in its latest research report, titled, “Brown Rice Market2024-2032.”

According to the study, heightened awareness about high-fiber foods and prebiotics has played an instrumental role in fueling the demand for whole grain rice. End-users are likely to seek specialty rice across advanced and emerging economies.

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Major Players Profiled in the Report:

  • KRBL Limited (India)
  • LT Foods Ltd. (India)
  • Riviana Foods, Inc. (U.S.)
  • Kohinoor Foods Limited (India)
  • Lundberg Family Farms (U.S.)
  • Hain Celestial Group (U.S.)
  • New Bharat Group Rice Mills (India)
  • Pride India FMCG Limited (India)
  • Kikkoman Corporation (Japan)
  • Sukoyaka Brown Rice (Japan)


Nature, Distribution Channel, and Region are Studied

Based on nature, the market is segmented into organic and conventional.

In terms of distribution channel, the industry is segregated into specialty stores, supermarkets/hypermarkets, online retail, and convenience stores.

On the basis of geography, the market is segmented into North America, Asia Pacific, Europe, the Middle East and Africa, and South America.

Report Coverage

The report provides a detailed analysis of the worldwide market, using statistics and detailed explanations. It includes expert opinions from interviews with important people, collected through emails, phone calls, and surveys, as well as from official documents and websites. The report uses both detailed and broad methods to give a full understanding of the products.

Drivers and Restraints

Trend for Prebiotics to Usher Industry Growth

Whole grains are becoming more popular in North America, Europe, and the Asia Pacific because people want foods high in fiber to avoid long-term health issues. The market for brown rice is likely to expand because it’s rich in vitamins B1, B3, and B6. Companies are putting money into whole grains to keep up with the demand for high-fiber foods. Also, the rise in obesity rates is increasing worldwide demand for these products. The trend towards organic food is expected to help the market grow, especially with more whole grains getting FDA approval.

However, changing weather could cause prices to fluctuate, which might affect the industry negatively.


Regional Insights

Growth to Unfold in Asia Pacific with Rising Prominence of Fiber-rich Products

The Asia Pacific brown rice market is expected to grow significantly due to people adopting healthier lifestyles and changing eating habits. Countries like China and India are increasing their investment in unpolished rice. Big companies see opportunities in the growing middle class and population.

In North America, the market will be strong with high demand for whole grain products, especially those that are good for gut health. Health experts recommend eating more high-fiber foods like brown rice, which will help it grow.

Companies are also looking to grow in Europe, where there’s a demand for specialty rice and whole grains. Both baby boomers and millennials are choosing brown rice for its health benefits and immune-boosting properties. The increase in organic whole grain products in Spain, Italy, and Germany will also help the market grow.

Competitive Landscape

Leading Companies to Inject Funds into Product Portfolio Expansion to Bolster RoI

Top companies are focusing on introducing new products, merging or buying other companies, improving technology, and investing in research. Trends show that both well-known and new companies plan to grow into new areas.

Key Industry Developments

  • March 2021: KRBL Limited extended its health food products portfolio with the product launch of brown basmati rice.
  • February 2021: Lotus Foods announced the launch of new ‘heat and eat’ rice pouches to its premier line of products.