The Oats Market Trends, Analysis, and Growth Forecast 2032

Market Overview:

The global oats market size stood at USD 5.18 billion in 2019 and is projected to reach USD 8.56 billion by 2032, exhibiting a CAGR of 4.05% during the forecast period (2020-2032).

The growing consumption of whole-grain foods owing to its health benefits will enable speedy expansion of the market, states Fortune Business Insights, in a report, titled “Oats Market Size, Share & Industry Analysis, By Type (Steel Cut, Whole Oats, Instant Oats, and Others), Application (Bakery and Confectionery, Breakfast Cereals, Animal Feed, and Others), and Regional Forecast, 2020 – 2032.” The market size stood at USD 5.18 billion in 2019.


The oats market report provides qualitative and quantitative insights into the market. It also offers a detailed industry analysis along with the market size and growth rate for all possible segments in the market. Various key insights presented in the report are an overview of related markets, recent industry developments such as mergers & acquisitions, the regulatory scenario in critical countries, and key market trends.

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Market Driver:

Significant Utilization in Animal Feed to Drive Market

The vast application of oats in the animal feed industry owing to its properties to improve feed value will foster the growth of the market. The higher fat content compared to other cereals enhances energy content in the feedstock. Similarly, it adds key components for easy digestibility in animals. The balanced amino acid composition along with palatability makes it ideal for poultry, horses, and piglets. Thus, boosting the growth of the market. However, the wide availability of whole grains such as wheat, barley, sorghum, and quinoa that possess nearly the same nutritional profile can as an obstruction for the growth of the market. Besides, heavy demand for barley owing to its negligible cholesterol and triglyceride levels can further dampen the growth of the market.’

Mass Disruption in Food Industry to Impede Development during Coronavirus

The lockdown imposed by the governments has disturbed the supply chain activities, resulting in market closure and disrupted the food services sector. The food manufacturers and processors are observing several inhibitions in their operations. The shutdown of hotels, restaurants, & Café has negatively impacted the global market. Nevertheless, the production remained unaffected as deliveries of seeds, fertilizers, and crop protection was made available by the governments. Moreover, the ease accessibility of food supplies and commodities by the governments can aid in recovering losses and incite remunerative business outcomes.

Regional Analysis:

Increasing Health-Conscious Consumers to Aid Growth in Europe

The market in Europe is expected to hold a significant share during the forecast period owing to the high production in countries such as Russia, the U.K., Italy, and Spain. The increasing health consciousness among consumers to boost growth in the region. The increasing demand for healthy grain-based snacks will bolster the growth of the global market in Europe. The hectic lifestyles of European consumers have led to high nutritional food products. Hence, increased production and consumption in European Countries will spur opportunities for the market. North America is expected to hold the largest share in the global market owing to the growing consumption of porridge or oatmeal as a staple food.


Uncovering Lucrative Opportunities in the Oats Market for Businesses

In recent years, the oats market has experienced significant growth and shows no signs of slowing down. This versatile grain has become a staple in many households due to its numerous health benefits and diverse culinary uses. For businesses looking to capitalize on this trend, the oats market presents a wealth of opportunities waiting to be explored.

The Rising Popularity of Oats

One of the key drivers behind the growing demand for oats is the increasing focus on health and wellness among consumers. Oats are rich in fiber, protein, vitamins, and minerals, making them a nutritious choice for those looking to maintain a balanced diet. Additionally, oats are gluten-free, making them a popular alternative for individuals with gluten sensitivities or celiac disease.

Diverse Applications of Oats

Another factor contributing to the popularity of oats is their versatility in the culinary world. From oatmeal and granola to oat flour and oat milk, there are countless ways to incorporate oats into a wide range of products. This opens up a world of possibilities for businesses looking to create innovative oat-based offerings that cater to different consumer preferences.

Targeting Niche Markets

Businesses can also tap into niche markets within the oats industry to differentiate themselves and attract a specific customer base. For example, there is a growing demand for organic and non-GMO oats, as well as products tailored to specific dietary preferences such as vegan or keto-friendly options. By identifying and catering to these niche markets, businesses can carve out a unique position in the oats market and attract loyal customers.

Key Development:

November 2018: Nestle SA announced that it has added a new product to its cereals range containing whole grains, called Oat Cheerios breakfast cereals in the UK.

The Report Lists the Key Companies in the Oats Market:

  • Quaker Oats Company (PepsiCo, Inc.) (New York, U.S.)
  • Morning Foods Ltd. (Crewe, United Kingdom)
  • The Kellogg Company (Michigan, U.S.)
  • Richardson International Ltd. (Winnipeg, Canada)
  • Bob’s Red Mill Natural Foods, Inc. (Oregon, U.S.)
  • Avena Foods Ltd. (Regina, Canada)
  • Glanbia, Plc. (Kilkenny, Ireland)
  • The Ancient Grains, Co. (Kildare, Ireland)
  • Aussee Oats Milling Pvt Ltd (Gampaha, Sri Lanka)
  • Blue Lake Milling (SA, Australia)