The Oats Market Growth and Market Dynamics 2032

Market Overview:

The global oats market size stood at USD 5.18 billion in 2019 and is projected to reach USD 8.56 billion by 2032, exhibiting a CAGR of 4.05% during the forecast period (2020-2032).

The growing consumption of whole-grain foods owing to its health benefits will enable speedy expansion of the market, states Fortune Business Insights, in a report, titled “Oats Market Size, Share & Industry Analysis, By Type (Steel Cut, Whole Oats, Instant Oats, and Others), Application (Bakery and Confectionery, Breakfast Cereals, Animal Feed, and Others), and Regional Forecast, 2020 – 2032.” The market size stood at USD 5.18 billion in 2019.

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The Report Lists the Key Companies in the Oats Market:

  • Quaker Oats Company (PepsiCo, Inc.) (New York, U.S.)
  • Morning Foods Ltd. (Crewe, United Kingdom)
  • The Kellogg Company (Michigan, U.S.)
  • Richardson International Ltd. (Winnipeg, Canada)
  • Bob’s Red Mill Natural Foods, Inc. (Oregon, U.S.)
  • Avena Foods Ltd. (Regina, Canada)
  • Glanbia, Plc. (Kilkenny, Ireland)
  • The Ancient Grains, Co. (Kildare, Ireland)
  • Aussee Oats Milling Pvt Ltd (Gampaha, Sri Lanka)
  • Blue Lake Milling (SA, Australia)


The oats market report offers both qualitative and quantitative insights. It includes a detailed analysis of the industry, covering market size and growth rate for different segments. The report provides an overview of related markets, recent industry developments like mergers and acquisitions, regulatory situations in important countries, and key market trends.


Market Driver:

Significant Utilization in Animal Feed to Drive Market

The widespread use of oats in animal feed is driving market growth because oats improve the nutritional value of the feed. Oats have a higher fat content than other cereals, which boosts energy levels in feed. They also aid in animal digestion and have a balanced amino acid profile, making them ideal for feeding poultry, horses, and piglets. However, the market faces challenges due to the availability of other whole grains like wheat, barley, sorghum, and quinoa, which offer similar nutritional benefits. Additionally, the high demand for barley, which has low cholesterol and triglyceride levels, could further slow market growth.

Mass Disruption in Food Industry to Impede Development during Coronavirus

Government-imposed lockdowns have disrupted supply chains, causing market closures and problems in the food services sector. Food manufacturers and processors are facing operational challenges. The shutdown of hotels, restaurants, and cafes has negatively affected the global market. However, production has not been impacted because governments ensured the delivery of seeds, fertilizers, and crop protection products. Additionally, easy access to food supplies and commodities provided by governments can help recover losses and lead to profitable business outcomes.

Regional Analysis:

Increasing Health-Conscious Consumers to Aid Growth in Europe

Europe is expected to capture a significant share of the market during the forecast period due to high production levels in countries like Russia, the U.K., Italy, and Spain. The rise in health consciousness among consumers is driving market growth in the region. The demand for healthy grain-based snacks is also contributing to the market’s expansion in Europe. Busy lifestyles are pushing European consumers to seek out more nutritious food products, leading to increased production and consumption in these countries, creating more market opportunities.

In North America, the market is anticipated to hold the largest share globally due to the growing popularity of porridge and oatmeal as staple foods.

Key Development:

November 2018: Nestle SA announced that it has added a new product to its cereals range containing whole grains, called Oat Cheerios breakfast cereals in the UK.