The Brown Rice Market Growth and Market Dynamics 2032

Market Overview

The global brown rice market size was USD 10.60 billion in 2023 and is projected to grow from USD 11.08 billion in 2024 to USD 15.99 billion by 2032 at a CAGR of 4.69% during the forecast period (2024-2032).

Fortune Business Insights™ has deep-dived into these insights in its latest research report, titled, “Brown Rice Market2024-2032.”

According to the study, heightened awareness about high-fiber foods and prebiotics has played an instrumental role in fueling the demand for whole grain rice. End-users are likely to seek specialty rice across advanced and emerging economies.

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Major Players Profiled in the Report:

  • KRBL Limited (India)
  • LT Foods Ltd. (India)
  • Riviana Foods, Inc. (U.S.)
  • Kohinoor Foods Limited (India)
  • Lundberg Family Farms (U.S.)
  • Hain Celestial Group (U.S.)
  • New Bharat Group Rice Mills (India)
  • Pride India FMCG Limited (India)
  • Kikkoman Corporation (Japan)
  • Sukoyaka Brown Rice (Japan)


Nature, Distribution Channel, and Region are Studied

Based on nature, the market is segmented into organic and conventional.

In terms of distribution channel, the industry is segregated into specialty stores, supermarkets/hypermarkets, online retail, and convenience stores.

On the basis of geography, the market is segmented into North America, Asia Pacific, Europe, the Middle East and Africa, and South America.

Report Coverage

The report offers a thorough look at the global market, combining statistics with in-depth explanations. It features insights from interviews with experts, suppliers, and other key figures. The data was gathered through emails, phone calls, and questionnaires, along with information from press releases, SEC filings, and websites. The report employs both bottom-up and top-down approaches to deliver a comprehensive analysis of the products.

Drivers and Restraints

Trend for Prebiotics to Usher Industry Growth

Whole grains are gaining popularity in North America, Europe, and the Asia Pacific because people are looking for fiber-rich foods to prevent chronic health problems. The market for brown rice is expected to grow due to its high levels of vitamins B1, B3, and B6. Companies are investing in whole grains to meet the increasing demand for high-fiber foods. Additionally, the growing number of obese individuals is driving up global demand for these products. The trend towards organic food is also expected to boost the market, especially as the FDA approves more whole grains.

However, fluctuating prices due to changing weather conditions could negatively impact the industry.


Regional Insights

Growth to Unfold in Asia Pacific with Rising Prominence of Fiber-rich Products

Stakeholders expect the Asia Pacific brown rice market share to witness an appreciable gain in the wake of the adoption of a healthy lifestyle and shifting consumption pattern. Emerging economies, such as China and India, are poised to up their investments in unpolished rice. Leading companies are likely to bank on soaring discretionary income and burgeoning population.

The industry in North America is likely to be strong with soaring product consumption across the U.S. and Canada. Whole grain products have become trendier owing to escalating interest in prebiotic functional foods to boost gut health. With health experts promoting the need for high grain content food products in the diet, brown rice is poised to gain impetus.

Industry participants are expected to expand their penetration across Europe, largely due to the trend for specialty rice and whole grains. Baby boomers and millennials are likely to exhibit traction for brown rice to boost health and bolster immunity. The rising uptake of organic whole grain across Spain, Italy, and Germany will bode well for regional growth.

Competitive Landscape

Leading Companies to Inject Funds into Product Portfolio Expansion to Bolster RoI

Leading companies are concentrating on launching new products, merging with or acquiring other businesses, advancing technology, and investing in research and development. Trends suggest that both established and new companies will focus on expanding into new regions during this time.

Key Industry Developments

  • March 2021: KRBL Limited extended its health food products portfolio with the product launch of brown basmati rice.
  • February 2021: Lotus Foods announced the launch of new ‘heat and eat’ rice pouches to its premier line of products.