Planning the Perfect Custom Signs for Your Storefront

You’re finally taking that big step and opening your own business. Congratulations! You’ve picked the perfect location, hired an amazing team, and now it’s time to bring in those customers. One of the most important ways to do this is by designing a killer custom sign for your storefront. A well-placed and well-designed sign can make all the difference in attracting potential customers and growing your business. Here are some tips to help you plan the perfect custom sign for your storefront.

1. Start with Your Branding

Before you dive into designing your custom sign, it is important to identify your brand and what it represents. Your custom sign should reflect your business principles and embody the values you uphold. The design of your sign should be based on your brand colors, typography, and overall aesthetic. It should also be memorable, so people can easily remember your business name after just one glance at your sign.

2. Location

Your custom sign will serve as a landmark for your business, which is why it’s so important to carefully consider its placement. You’ll want to find a highly visible spot that allows maximum exposure to passersby and have enough clearance to avoid being covered by foliage or other visual obstructions. A good way to gauge the effectiveness of your sign’s placement is by stepping outside and asking yourself.

3. Keep it Simple yet Memorable

Your sign should be easy to read and understand. It should also be memorable, giving people an easy time remembering your business name after driving by or glancing up. Make sure the typography is legible from afar, and minimize the copy to only what’s necessary. By keeping your sign simple and clean, you’ll reduce clutter and make it more appealing to the eyes.

4. Never Skimp on Quality Materials

Remember, your custom sign is an investment in your business. You want to be sure that it is made from high-quality materials and is built to last. Not only will this save you money in the long run, but it will also keep your customers safe since they don’t have to worry about falling signage while walking around or parking. So, work with a reputable signage company that can advise you on ideal materials, suitably priced and that won’t easily fade or crack.

5. Seek Professional Advice

Lastly, when planning the perfect custom sign for your storefront, it never hurts to seek professional advice. Sign specialists can help you choose the right materials, colors, typography, and placement suited for your business. They can also help you come up with ideas to make your sign truly unique and unforgettable.


Creating a custom sign for your storefront is a crucial step in attracting customers and building your brand. By carefully considering factors such as brand identity, sign placement, typography, and material quality, and seeking professional advice, you can make sure you design and install signage that will help your business thrive. So, go ahead, get creative, and let your signage become a true reflection of your business. With these tips, you’re guaranteed to stand out in the competitive business world.