E-commerce today certainly represents an excellent opportunity for growth and expansion for any type of business. Selling online is important because online purchases are on the rise, especially from mobiles. From what emerges from the latest sector data, the online sales channel assumes a prominent and predominant role compared to the traditional ones. Buying online is now a consolidated habit in most people, especially in the younger ones. Online shopping is therefore an opportunity that no business should pass up. Are you ready to accept this new challenge for your business Discover the e-commerce advantages.
What are the main advantages that e-commerce can bring to a business
1 – Expand your business
Any type of business, large or small, linked to a physical store is objectively bound by territorial limits you can’t be everywhere. An e-commerce eliminates these obstacles and allows you to expand globally. With a good online business you can get the attention of new national and international customers.
2- Lower management costs
The management of an e-commerce involves reduced costs compared to a traditional store. By decreasing management costs, it is therefore possible to reduce prices for end users, who can be attracted with more effective promotions and offers.
3- The shop is always open
One of the most competitive advantages of online shopping is that it allows you to buy at any time of the day, without limits. In fact, customers can buy online 24 hours a day, every day of the week, without respecting the specific opening hours of the physical store.
4- Greater knowledge of the customer
Through the use of web analytics tools it is possible to obtain an overview of customer behavior and their purchasing habits. The analysis of this data allows you to plan and implement a targeted marketing strategy, reducing time and costs.
5- Effective customization
Thanks to the acquisition of customer data and their purchasing habits, it is possible to personalize the promotions and offers aimed at the target. The customer can thus enjoy a personalized and memorable shopping experience. The online shopping experience offered is unique the customer can also temporarily stop shopping, save their products and then conclude the purchase later.
6- Cheaper advertising
Advertising your business on the web requires lower costs than advertising on traditional means of communication and allows you to hit the target audience. This saves costs and attracts customers who are genuinely interested in the business. The online marketing activity creates a direct link with the customer through the newsletter, for example, the company can constantly update the user on promotions and news.
7- Free showcase
E-commerce sites allow you to gain visibility on the net and enhance your corporate image. People who want to make a purchase in a physical store usually first visit the online site of the activity to see the products for sale or the availability of these. In addition to providing information on the availability of products sold, e-commerce allows you to show the heart of the business, the company mission and the values it wants to convey. The customer can learn more about the company thanks to the website.
8- Comments and Feedback
It is increasingly common for users to write and read reviews of products, services and activities online. Reviews greatly influence people who approach a new product and are therefore able to determine a purchase.
Customer comments are an important source for a business, as they allow you to receive free, up-to-date feedback on the products sold. Negative reviews allow you to get suggestions that lead to the improvement of the company.
9- Fast construction
By relying on professionals in the sector, building an e-commerce site takes less time than building a physical store from scratch. Based on customer requests, tailor-made online sales channels can be created, which reflect the personality of the business.
10. Satisfied customer
- The customer who buys online is satisfied
- can shop when and where he wants;
- receives the goods comfortably at home;
- can read product reviews and make an assessment of the purchase;
- receive personalized promotions;
- check product availability in real time;
- buy quickly, without queuing